During the Creative Career Podcast with Allie Osmar and Roger Weller, who both have experience within public relations, social media and/or advertising, explained the differences between both as well as the skills that need to be established to keep a brand afloat.
Weller had been interviewed by Osmar in order to get a better understanding of both fields along with his journey of becoming an exceptional business man as brand and sustainability strategist and writer.
In his earlier years of life, Weller had been involved in political science; however, he soon changed his passion to journalism where he found an interest in writing, in which he enjoyed.
During his time as a journalist, he grasped the concept of the inverted pyramid, where the most important information goes within the first few sentences and the rest would be filled with details from greatest to least, which is the most important role as a journalist that ultimately helped Weller later in his career.
After spending the first 15 years of his life in traditional work, he soon built a portfolio and moved onto better opportunities within Chicago for his career. During this time he had been involved in radio, doing some television spotting, print campaigns, and researching ways to get ideas out to the public. He began explaining what brand planning meant and the importance of the idea.
Within public relations and advertisement he stated that you learn new things along the way, it’s never the same thing each day you come into work, and to make sure you brand is remains consistent.
“Regardless of what the medium is, there has to be continuity, the brand has to be consistent. “ Weller said.
After listening to his advice and journey, I realized that it’s okay to be interested in many different fields of communication. Though we may not end with a job we dreamt of, we can make sure we learn and progress along the way. I also learned that the only difference between PR and advertising are their titles, they both involve human interface, networking, communicating, and building a credible brand.